We may obtain Personal Information about you when you use our Sites or Apps, visit our stores, or otherwise interact with us. “Personal information” is information that identifies, relates to, describes, or can be reasonably linked, directly or indirectly, to you as a particular individual or household. Personal Information does not include: (i) anonymized, aggregated or deidentified information; or (ii) transaction data related to purchases at 7-Eleven stores unless we combine such transactional data with information that can uniquely identify you or your household. The information we obtain generally falls into four categories: (a) information you provide us; (b) information we collect through automated means, (c) communications with us, and (d) data provided by others. We have collected the following categories of Personal Information within the last twelve (12) months.

(a) Information You Provide to Us

You may provide Personal Information directly to us, depending on how you interact with us. Personal information consumers provide to us often falls into one of the following categories:

The Personal Information we collect depends on how you interact with us. Generally speaking, we collect Personal Information from you in the following situations:

(b) Data Collected Automatically:

We may use automated technology to collect information from your browser or mobile device when you use our Services or visit our stores ("Device Identifiable Information"). Device Identifiable Information that we collect includes:

(c) Communications with Us

If you communicate with us – for instance if you contact our Customer Service Team – we may collect your name, email address, phone number, any information you provide in your initial and follow-up communications with us. If you speak with our representatives, you will be informed at the beginning of the call if the call is being recorded. Similarly, if you interact with us on social media (such as Facebook or Twitter), we may obtain your username and any information you provide in communications to us.

(d) Data provided by Others:

We may obtain information about you from other companies and organizations, including inferences that may be made by such companies or organizations based on your information, such as data companies, payment processors, delivery partners, or other companies. We may also collect information that is publicly available; for example, we may receive information when you mention us on social media. Also, your friends may provide your information to us so that we can invite you to consider a product or service your friends are using.

We may combine the Personal Information you provide us with information that we obtain through other sources.  As an example, if you add a method of payment to an account in one of our Apps, we may combine that with information we receive from payment processors regarding transactions made with the same payment method in our stores.  We may also draw inferences from any of the above-listed types of Personal Information we obtain to create a profile about you that reflects your preferences and characteristics.

We use the Personal Information that we collect for the following business and commercial purposes:

We retain Personal Information for as long as necessary to fulfill the purposes for which that Personal Information was collected or for the purposes listed in this Privacy Notice, and as otherwise permitted or required by law.

Sale and "Sharing" of Personal Information

A “sale” of Personal Information under certain laws includes the exchange of Personal Information with a third party for not just monetary consideration but also other valuable consideration.  Based on this definition of “sale”, some of our interactions with third parties may be considered a “sale” under applicable law.  However, we only “sell” Personal Information in an aggregated manner, and do not “sell” Personal Information at the individual user level. We do not “sell” your first name, last name, phone number, or account username.

“Sharing” means providing Personal Information to a third party for purposes of cross-context behavioral advertising, whether or not for monetary or other valuable consideration.  We “share” certain Personal Information with third parties as defined under applicable law.  We also disclose certain Personal Information to third parties for purposes of "targeted advertising" as defined by applicable law.However, we do not "share" your first name, last name, phone number, or account username.

To opt-out of the selling or sharing of your Personal Information, please see Section 6 (“Communications with Us and Your Choices”), Section 16 (”Additional Notice - U.S. State Specific Privacy Rights (other than California)"), and Section 17 (“Additional Notices for California Consumers”).

The following table details the categories of Personal Information we sold, shared or disclosed; the sources of such Personal Information; the categories of third parties to whom the Personal Information was sold, shared or disclosed; and how we have used Personal Information for our business purposes in the preceding twelve (12) months:

We may disclose Personal Information with third parties for any purpose described in Section 2 above (“How We Use Personal Information”). The categories of third parties who receive Personal Information are generally as follows:

Our Services – including our Site and Apps – are not intended for individuals under the age of sixteen (16). We do not knowingly collect or process Personal Information from our Services from users under the age of sixteen (16). If you believe we have collected information from your child who is under the age of sixteen (16), please contact us at privacypolicy@7-11.com. We do not have actual knowledge that we have sold the Personal Information of consumers we know are less than sixteen (16) years of age.

Please note that some Services, 7-Eleven Loyalty Programs, promotions, contests, or portions or features of them, may only be available to individuals who are 18 or 21 years old or older. The terms and conditions applicable to the specific Service, 7-Eleven Loyalty Program, or contest or promotion will inform you of whether you must be a specific age to participate.

You may update and correct certain account information you provide to us at any time by logging into your account. If you wish to delete or deactivate your account, please contact us as directed in the “Contact Us” section below. Please note, even if you delete or deactivate your account, we may retain certain information as permitted or required by law. Also, if you elect to delete your 7Rewards Program loyalty account, you will lose certain 7-Eleven Loyalty Program benefits, which may include all the 7Rewards points and rewards you have earned.

We may send you marketing communications via email or text message, as permitted by law. If you would like to stop receiving marketing emails or text messages, you can opt-out at any time as follows:

You can also opt-out of both texts and emails by modifying your communications preferences in your account settings located in the Apps. Please note that if you opt out of receiving promotional communications from us, we may still send you transactional communications, including emails about your account or purchases.

Lastly, with your consent, our Apps may send you push notifications. You can turn push notifications off at any time in your mobile device settings.

Our Services may contain links or plugins to other websites, including our affiliated or co-branded web sites. Other websites may also reference or link to our Services. These other websites are not controlled by 7-Eleven. When you click third-party links to such other sites and services (including by means of clicking on hyperlinks, logos, widgets, banners or advertisements), you become subject to their terms of use and privacy policies. We encourage our users to be aware when they leave our Services to read the privacy policies of each and every website that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or mobile applications.

Our Services may use "cookies" and similar tracking technologies (like pixels or web beacons). Both we and our third-party partners (such as our advertising networks and analytics providers) may use these technologies to collect information about your online activities, over time and across our Services and third-party websites and devices. This information may be used by 7-Eleven and our third-party partners for the purposes listed in Section 2 above (“How We Use Personal Information”), including, among other things, to provide Services, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, personalize your experience, and better understand your online activity. Information related to how Google uses information it collected directly from 7-Eleven consumers and how you can prevent Google's use of your data, can be found by installing the Google Analytics Opt-out Browser plugin.

Cookies operate in the background, and you can turn them off by adjusting you device and/or browser settings but doing so may make it difficult to use some of the features of our Services or certain features may not be available to you. For example, we may use cookies to make your experience with the Apps easier by remembering your preferences or keeping track of your login name and password.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/. You can also visit Section 16 ("Additional Notice - U.S. State Specific Privacy Rights (other than California)") and Section 17 ("Additional Notices for California Residents") below for more information on ways to opt-out. Your web browser and/or device may also include features or settings that allow you to opt out of having certain information collected through apps used for behavioral advertising purposes; for more information, consult the settings of your browser or device.

7-Eleven is based in the United States. We collect, process and store information in the United States and other countries, subject to the terms of this Privacy Notice. If you use our Services, your information may be collected, stored, or otherwise processed in the United States or other countries where our Service Providers operate. This may mean your Personal Information is collected in a country, or transferred to a country, that may not provide equivalent levels of data protection as the country where you live. If so, your Personal Information will be subject to the laws of the country in which it is collected and/or to which it is transferred.

Your device and/or browser may offer you a "Do Not Track" option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. As of the effective date of this Privacy Notice, our Site, App and Services do not support such "Do Not Track" requests.

7-Eleven implements reasonable security measures, procedures and practices in an effort to protect your Personal Information in our possession.  But note, given the inherently open nature of the Internet, 7-Eleven cannot guarantee that information transmitted between you and us will always remain secure.  We may also require you to assist us to safeguard your Personal Information.  For instance, if you create an account with our Services, you should use unique and strong passwords, not share your passwords with others, and take any other measures we may require under the terms & conditions applicable to the Service you use.  In addition, to the extent we provide your Personal Information to any third parties, we will request that they use reasonable security measures to protect your information in accordance with applicable law.

7-Eleven also reserves the right to use and disclose aggregated or deidentified information for any commercially reasonable purpose.  7-Eleven publicly commits to maintaining, using, and otherwise processing such aggregated or deidentified information in an aggregated or deidentified manner and will not attempt to, directly or indirectly, disaggregate or re-identify such information.

As part of our Services, you may voluntarily choose to participate in a 7-Eleven Loyalty Program, such as the 7Rewards Program.  We collect and disclose your Personal Information as described in Section 3 (“How We Disclose Personal Information”) in connection with your participation in a 7-Eleven Loyalty Program.  We do not process sensitive personal information in connection with 7-Eleven Loyalty Programs. We may also engage with our Business Partners, such as social media networks, to help facilitate your participation in a 7-Eleven Loyalty Program or provide you with program benefits, some of which may be personalized.

Please note that exercising your rights under Section 16 (“Additional Notice - U.S. State Specific Privacy Rights (other than California)”) or Section 17 (“Additional Notice for California Residents”), such as the right to delete or opt-out of the selling or sharing of Personal Information, may limit our ability to provide you with certain benefits or Services under a 7-Eleven Loyalty Program.  For example, if you request that we delete your personal details and profile information or opt-out of the selling or sharing of such data, we may not be able to provide you with personalized benefits or Services as part of the 7-Eleven Loyalty Program.  However, we will endeavor to provide you with non-personalized 7-Eleven Loyalty Program benefits, if possible, so long as you continue to be a member of the applicable 7-Eleven Loyalty Program.  If your request to exercise your rights under Section 16 or Section 17 will result in the loss of a benefit of a 7-Eleven Loyalty Program or will mean you cannot participate in a 7-Eleven Loyalty Program, we will provide you with at least twenty-four (24) hours advance notice before discontinuing your 7-Eleven Loyalty Program membership or benefit due to you exercising those rights.

This Privacy Notice is effective as of the date noted at the top of this page.  We may change this Privacy Notice from time to time and, if we do, we will post the revised version here and update the effective date above.  This Privacy Notice replaces any earlier versions.  We may also provide additional notice or information about changes at our discretion or as required under applicable law.  You should check this page regularly for the most up-to-date version of the Privacy Notice.

If you have any questions or comments about our Privacy Notice, you may email us at privacypolicy@7-11.com. Please do not email any confidential, sensitive or Personal Information to this email.

You may also send any questions, comments or concerns about our Privacy Notice to the following address:

If you are a resident of a state in where privacy law has been enacted (e.g. Virginia, Texas, etc.) other than California, you may have various choices with respect to the collection of and our use of the Personal Information we collect from you on or through the website or Services.  If you have not consented to us using your Personal Information as described in this Privacy Notice, we will only use it to complete the transaction or provide the service or product you have requested.

(a) Your Rights

(1) Right to Opt-In/Opt-Out

You have the right to direct us not to process your Personal Information for the purpose of (i) target advertising, (ii) the sale of Personal Information, or (iii) automated profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, to the extent we participate in these processing activities.  You may opt-out of receiving marketing emails by clicking “unsubscribe” at the bottom of such an email or, if you have an account with us, by changing your preferences in the account settings of the Apps, as described in Section 6 above (“Communications with Us and Your Choices”).  You may opt-out of the processing of your Personal Information for the purpose of targeted advertising or the sale of your Personal Information. We do not use automated profiling in connection with Personal Information provided to us through the Services in furtherance of decisions that produce legal or similarly significant effects concerning you.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize the processing of your Personal Information for the above purposes.  You may change your mind and opt back into the processing of your Personal Information at any time by changing your preferences in the account settings of the Apps or contacting us at privacypolicy@7-11.com.

We will only use the Personal Information provided in an opt-out request to review and comply with the request.  You do not need to create an account with us to exercise your opt-out rights.

Applicable law may require us to receive your opt-in consent before processing any “sensitive data” in connection with the Services, which includes (1) Personal Information revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status; (2) the processing of genetic or biometric data for the purpose of uniquely identifying a natural person; (3) Personal Information collected from a known child; or (4) precise geolocation data.  In the event we process your sensitive data in connection with the Services, we will ask for your opt-in consent before doing so.  If you opt-in to this process and change your mind, you may opt-out by changing your preferences in the “Account” section of the Apps, exercising your right to opt-out as described in Section 16(b) below, or contacting us at privacypolicy@7-11.com.

(2) Right to Know/Right of Access

You have the right to know and confirm that we are processing your Personal Information. You also have a right to access to see what data and Personal information we have collected about you.  To the extent feasible, you may request for us to also provide a copy of your Personal Information that you previously provided in readily usable format to permit you to transfer your data to another entity.

(3) Right to Correct

(4) Right to Delete

(b) Exercising Your Rights

You can request to exercise any of these rights by:

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a request to know or delete on behalf of your child by providing proof of identity. You may only make a verifiable consumer request to exercise your right to know twice within a 12-month period at no additional cost to you. The verifiable consumer request must:

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

We will not discriminate against you for exercising any of your rights described above.  Unless permitted by the law, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

(c) Response Timing and Format

Upon receiving your communication, we will take appropriate steps to update or correct such information in our possession, or to remove you from our catalog and mailing list. We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another forty-five (45) days), we will inform you of the reason and extension period in writing. Your preferences may depend on the Services we provide you, and may include, if applicable, your profile information, any shipping, payment, and financial account information, or whether you want to receive communications from us. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their Personal Information records.

For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

(d) Right to Appeal

If we refuse to act on your request to exercise your rights, you may have a right to appeal our refusal (e.g., Colorado law provides appeal rights to its residents and allows complaints to the Attorney General’s office for denial of that appeal).  If applicable, details on that right and how to make that appeal will be included in the communication with our refusal.

This part of our Privacy Notice applies to consumers who reside in the State of California.

(a) Personal Information we collect about California Consumers

We describe the Personal Information we have collected about California consumers in the last twelve (12) months in the part of this Privacy Notice titled “Personal Information We Collect”. The Personal Information we have obtained includes the following:

We obtain the above categories of Personal Information from a variety of sources, which are described above in the section titled “Personal Information We Collect”.

(b) Business Purposes for which we Use, "Sell", or "Share" Personal Information

We use the Personal Information we obtain for our operational purposes, including all purposes notified to you in “How We Use Personal Information”. For clarity, our uses of Personal Information include all uses that constitute “business purposes” or “commercial purposes” under the California Consumer Privacy Act.

(c) Disclosures of Personal Information

Within the last 12 months, we have shared disclosed Personal Information in all or substantially all of the categories identified above for business purposes to the categories of third parties set forth in the above section titled “How We Disclose Personal Information” .

As is common practice among businesses that operate Internet websites and mobile apps, within the past 12 months, we and our Business Partners use tracking technologies to help us to understand our customers and visitors to the Services, to enhance your online experience, and customize our offerings in ways that may be deemed a “sale” or “sharing” of Personal Information under California law.  This includes working with third parties such as ad networks which collect Personal Information via tracking technologies to serve personalized advertisements on and off our Services, provide us with data collection, reporting, ad response measurement.  Under certain state laws, this may be considered to be a “sale” or “sharing” of Personal Information.  To the extent these activities amount to a “sale” or “sharing” of Personal Information under applicable law, see Section 8 above for links by which you can opt out.

(d) Notice of Financial Incentive

As part of the 7-Eleven Loyalty Programs, 7-Eleven offers the 7REWARDS® Loyalty Program (the “7Rewards Program”) to consumers.  The material terms of the 7Rewards Program are contained in the 7Rewards Program Terms and Conditions (“7Rewards Terms & Conditions”).  Participation in the 7Rewards Program is at all times subject to the 7Rewards Terms & Conditions, and we encourage you to read them prior to registering.  7Rewards Program participants may receive 7Rewards points for every dollar spent on qualifying purchases.  Points may also be earned in other ways available to 7Rewards Program members, such as by participating in periodic offers (like weekly deals), making regular purchases of select products, or by participating in surveys or other customer insight opportunities.  Accumulated points may be redeemed for purchases of eligible products.  7Rewards Program members may also be eligible for discounts on fuel purchases at participating 7-Eleven stores, as well as for certain other benefits like exclusive offers or punch programs that can earn free products at participating stores.

7-Eleven collects Personal Information in connection with providing the 7Rewards Program in accordance with this Privacy Notice.In general, we may collect (i) identifiers and Personal Information under the California Consumer Records Act (name, email, phone number, address, zip code, date of birth, payment information); (ii) commercial information (account credentials, transaction records, points balance and history, records of 7Reward Program redemptions, records of participation in 7Rewards Program-related offers or promotions); (iii) Internet or other electronic network information (such as data reflecting your interaction with the 7-Eleven app, in-store technologies, or ads connected to the 7Rewards Program); (iv) geolocation data (if you allow your mobile device to collect your location); (v) audio or visual information (e.g., if you agree to record your response to surveys or other customer insight opportunities), and (vi) inferences drawn from any of the foregoing relating to consumers.

You opt-in to the 7Rewards Program by creating a 7Rewards account or when downloading the app.  You may also withdraw from the 7Rewards Program at any time within the app by using the “Delete Account” feature or by calling us at 1 (855) 711-5933 (use service code 711).  Please note, choosing to delete your Personal Information may result in the loss of some or all accumulated points, offers, and/or other rewards offered by the 7Rewards Program.

7-Eleven does not calculate a monetary value for the Personal Information it collects through the 7Rewards Program.  The value each 7Rewards Program member receives can vary substantially by individual, and depends on a number of variables such as (without limitation) (1) the extent to which members make qualifying purchases, (2) the extent to which members redeem points, (3) the extent to which members take advantage of fuel discounts and/or other offers and Rewards, (4) whether members are regular or occasional customers, and (5) whether members elect to participate in surveys, customer insight opportunities, or other points earning opportunities.

7-Eleven believes the value members receive from the 7Rewards Program through discounted prices and other benefits, less the expense to 7-Eleven resulting from the offering of products and benefits, is reasonably related to the value of Personal Information it collects through the 7Rewards Program.

(e) Your California Privacy Rights

Under California law, if you are a California resident, you have the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.

You can request to exercise any of these rights by:

You may also exercise your right to correct your Personal Information that we have collected from you through the account settings of the Apps.

However, please note that we may retain certain Personal Information as permitted by law and will maintain a record of the request as required by applicable law.

(f) Agent Authorization

You may designate an authorized agent to request any of the above rights on your behalf.  You may make such a designation by providing the agent with written permission, signed by you, to act on your behalf.  Your agent may contact us as set forth in this Privacy Notice.  Even if you choose to use an agent, as permitted by law, we may require verification of the agent’s authorization to act on your behalf, require you to confirm you have authorized the agent to act on your behalf, or require you to verify your own identity.

Please note that we cannot respond to your request or provide you with Personal Information if we cannot verify your identity, or identity of the agent authorized to make the request and confirm that the Personal Information relates to you.

The requirements above do not apply if you have provided the authorized agent with power of attorney under the California Probate Code sections 4121 to 4130.

This Section 18 only applies if you are in Canada.  Under the Personal Information and Electronic Documents Act and related provincial legislation, you have the right, under certain circumstances, to (a) access Personal Information we hold about you, (b) contest the accuracy or completeness of Personal Information we hold about you, or (c) withdraw your consent to our collection, use, or disclosure of your Personal Information.  Any such request must be in writing and provided to us at the email or postal addresses described in the “Contact Us’ section above.  Requests may also be subject to a statutory fee to meet our costs in providing you with details of the information we hold about you.